Kylie Jenner brought high-jewellery glamour to the 2026 Victoria’s Secret Fashion Show in Los Angeles, wearing a spectacular Fantasy Bra valued at $50 million. Created in collaboration with Jacob & Co., the extraordinary piece combines exceptional gemstones, intricate craftsmanship and innovative engineering in a design made to move with the body.
The Fantasy Bra has been a defining feature of Victoria’s Secret runway history since 1996. This year’s creation raises the bar once again, with Jacob & Co., the official jewellery partner of the 2026 show, describing it as the most valuable version of the iconic design to date.
At the heart of the piece sits a 75.54-carat radiant-cut fancy vivid yellow diamond, complemented by 4,409 additional diamonds in an array of cuts. Together, the stones account for an impressive 1,373.39 carats, set in a combination of 18-karat white and yellow gold.
Beyond its remarkable value, the Fantasy Bra stands out for the complexity of its construction. Designed to offer the fluidity of fabric while maintaining the brilliance of fine jewellery, it comprises approximately 3,218 individually designed components. A team of 15 artisans dedicated more than 1,000 hours to bringing the intricate creation to life.
The design takes inspiration from Jacob & Co.’s Rare Touch jewellery collection, which explores the relationship between precious materials, articulated structures and movement. For the Fantasy Bra, this concept was developed into a wearable piece that follows the body’s natural contours while retaining the flexibility required of lingerie.
According to Jacob Arabo, founder, chairman and creative director of Jacob & Co., three key principles shaped the design: the selection and placement of the diamonds, the way light interacts with the stones, and how the gemstones move as the piece is worn. Together, these elements define a creation that balances technical precision with visual impact.
With its extraordinary diamond composition and meticulous craftsmanship, the 2026 Fantasy Bra represents the intersection of high jewellery and fashion spectacle. Jenner’s appearance brings renewed attention to one of Victoria’s Secret’s most recognisable runway traditions, reimagined through Jacob & Co.’s distinctive approach to luxury design.
